Another special visitor to Ireland arrived today. Barack Obama (or Barry O’Bama as he’s been called a few times around Ireland) is visiting the country today. Among his stops is a trip to Moneygall in County Offaly which is the site of his ancestral home. In preparation for his visit, Dulux paint manufacturers offered the town of Moneygall a free makeover as a part of the worldwide initiative by the brand in their Let’s Colour Project. As a marketer, I really admire this campaign. I’ve already seen it in action around Ireland and it’s a smart way to get presence. As a design lover, it’s fun to see the transformation of so many places with paint. Check out the video on the website.
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